John Leininger
Clemson University

As one of the country’s foremost experts in Variable Data Printing, Dr. John Leininger will demonstrate the power of variable data printing in dramatically increasing response rates and reducing the cost of sale. Armed with compelling statistics and case studies as well as a practical, hands-on approach, Dr. Leininger will take you through the proper formatting of a database for VDP, properly preparing the data for variable data printing and take you through one application to convert a static document to a variable data promotional piece.